HP Radical Reuse on Tiktok is a challenge to reduce ocean-bond plastic.
Ocean-bound plastics are any plastic found within 50 kilometres of a waterway. According to recent reports, our oceans hold at least 5.25 trillion macro and micro pieces of plastic as of 2021. And, these plastics destroying our environment and killing many species.
There is a growing concerning about reducing plastic in past few years. Likewise, big companies like Apple, Samsung, and Dell have joined the good cause.
For an instance, Apple is targeting to eliminate plastics packaging by 2025. Likewise, Samsung is also taking similar initiates.
However, no other company has been able to amass massive public attention on the initiative like HP. HP has used its Tiktok fan following to aware people of ocean-bound plastic.
It has started a challenge called #HPRadicalReuse and the hashtag already has 7.3 billion views.