Ireland is the founder of a brand marketing company known as kathy ireland Worldwide (kiWW). It was founded in 1993 as a brand marketing firm in an exclusive business relationship with Kmart.
Afterward, kiWW grew to become one of the world’s most valuable global licensors. This was prior to cutting its ties to the department store chain in 2003. Most noteworthy, he consistently ranked among the top 50 licensors.
Most recently, Kathy’s company stands at No. 26 on License Global’s “Top 150 Global Licensors” 2019 list. This is due to its $2.6 billion in retail sales. On the other hand, kiWW has expanded into many different categories of products.
These include Fine Jewelry, Fashion Apparel, Wedding, Home, and Children’s Toys. In addition to the products are Baby, and books, Publishing, Crafts, Gifts and Pet Care. Furthermore, she teamed up with Worldwise Inc., a pet products company to create the pet collection.
