Duolingo’s TikTok account is managed by Zaria Parvez, a social media supervisor.
As a social media coordinator at Pittsburgh-based Duolingo Inc. (NASDAQ: DUOL), a freemium educational platform primarily focused on language learning. Parvez is responsible for the company’s TikTok account and the staff that manages it.
In like manner, Parvez is also the driving force behind the account’s recent meteoric rise to fame. Over the last month, it has received over 73 million views from its 25 videos.
It’s her first job after graduating from the University of Oregon in the spring of 2020 and joining Duolingo in June of the previous year.
Before taking on the job, as a user of the video-based site, Parvez was confident in her knowledge of what makes a great TikTok video after seeing so many of them herself.
The account, on the other hand, did not begin with that intention.
