Perhaps, it’s the way the trend is carried out that has led to so many people being fooled for the first time. To perform the trend, all you have to do is wrap yourself in a towel. It appears as if you’re wearing nothing but a towel when you stand before the camera.
That is, however, what others perceive. Anyone who participates in this challenge will be hidden behind a towel. But you can’t see it until the towel is removed. It’s only after watching a few of the TikTok videos that you’ll realize how popular and amusing it is.