The Ziggy comics panel, syndicated by Universal Uclick (formerly Universal Press Syndicate), launched in 15 newspapers in June 1971. It expanded to appear in more than 500 daily and Sunday newspapers and has been featured in bestselling books and calendars. Ziggy merchandising has included plaques, T-shirts, buttons, glass tumblers, lunch boxes, coffee mugs and greeting cards. In 2002, Ziggy became the official spokescharacter for the Leukemia and Lymphoma Society.
Throughout his career, Wilson demonstrated a remarkable ability to anticipate future trends in the marketplace. A veteran of the licensing business, Wilson headed up the creative team that developed such character licensing blockbusters as Strawberry Shortcake and Care Bears.
In 1987, Wilson passed the Ziggy torch to his son, Tom Wilson Jr., after the younger Wilson had served as an assistant on the strip for many years. Even though Tom Sr. lived in Cleveland and Tom Jr. lived in Cincinnati, the two worked as a team, collaborating by fax and phone.
Wilson was a talented painter with works appearing in exhibitions throughout the United States, including the Cleveland Museum of Art and the Society of Illustrators annual show in New York.