In May 2000, Jobrani joined the Hilton Worldwide Group as a license/franchise counsel in Beverly Hills. She provided advice and consultation to the Hilton Franchise Division on areas such as franchise development, administration and accounting. After four years as a franchise counsel, Jobrani was promoted to the position of brands/distribution channels counsel in April 2004. She spent two years in the role during which she oversaw external counsel, distribution relationships as well as strategic projects. She also established hardware and software library of all agreements entered into by the organization.
In September 2006, Preetha Jobrani was appointed the senior director (brand growth) of the Hilton Luxury & Lifestyle Group. Under her watch, The Waldorf Astoria, Waldorf Astoria Collection and Conrad Brands were repositioned for greatness. She also created and ensured brand messaging and effectiveness in the developing of various marketing materials.
After years of working for others, Preetha Jobrani decided to set up shop for herself in 2011. She is now an independent consultant and business strategist. She provides practical guidance and strategic direction for both small and institutional clients.
