Deva Cassel starred in the Dolce & Gabbana Shine Fragrance Campaign, in 2020. In the same year, she first began posting to her Instagram account. Her shot from a runway show in July 2022 is one of her most liked images on Instagram.
Her parents appeared in nine films together between 1996 and 2006. They were married from 1999 to 2013. On August 26, 2013, the couple announced their divorce and separation.