As common at the time, Jenner capitalized on her Olympic fame to launch a career in the show business. Jenner appeared on the cover of top magazines and even served as a spokesperson for brands like Minolta, Buster Brown shoes, Tropicana and Wheaties for which she served as their its, appearing on its packaging.
Jenner then began to appear in movies especially in made-for-tv-movies. Some of them include Golden Moment: An Olympic Love Story (1980), Grambling’s White Tiger (1981), CHiPs, Silver Spoons, and Learn to Read.
Some of the reality shows and game shows Jenner has appeared in include; Pet Star, The American Sportsman, The Apprentice, and Celebrity Family Feud.
Jenner’s reality show “I am Cait” premiered on E! in 2015 and centres around her gender transition from male to female and how it affects her family and friends. Though her decision to transition has raised numerous criticism, it has also increased her popularity which has a positive effect on her overall net worth. After coming out in an interview with Variety, Jenner took to Twitter to reveal her new self, the tweet became the 10th most re-tweeted tweet of 2015. She also set a Guinness World Record for receiving over 1 million followers in 4 hours, 3 minutes, a record previously held by US President Barack Obama.
Her increasing popularity has also brought lucrative endorsement deals her way. In 2016, she was chosen to be the face of H&M Sport. She collaborated with MAC cosmetics on a lipstick, called “Finally Free”.
Jenner owns Bruce Jenner Aviation, a company that sells aircraft supplies to executives and corporations. For her different money-producing ventures, she has amassed a net worth of $100 million.
